Total m² of B-forest: 5,900
B for a sustainable Christmas
In recent years, the B-team has chosen not to send printed Christmas cards. Instead, we invest in planting trees. We believe that sustainability begins with small, consistent decisions. By not printing cards, we save resources, energy and transport. And by planting trees, we give back to nature, strengthen local ecosystems and contribute to a healthier future.
What started as a simple gesture has grown into a meaningful tradition — one that reflects our values and builds something that continues to grow, year after year.
From Armenia (2022) to Belgium (2024) and Brazil (2025), every planting project adds another piece to our shared B-forest. Explore the map above to see where each tree has taken root.
Go Forest
Go Forest is a Belgian organisation that helps companies and individuals create tangible, positive impact by planting trees in regions where both ecological and social restoration are needed most. Their approach is grounded in transparency and long-term commitment: every project is monitored, every planting site is supported over time, and every tree contributes to healthier landscapes.
Working closely with local communities and partner organisations, Go Forest ensures that reforestation does more than rebuild ecosystems — it strengthens livelihoods, supports biodiversity and nurtures resilient environments. Their work aligns seamlessly with our ambition to contribute to change that lasts.
History
| Year | Status | Location |
|---|---|---|
| 2025 | Pending | Brazil (+ 850 m²) |
Show detailsBrazil’s Atlantic Forest is one of the planet’s most threatened natural areas, with only 12.5% of its original cover remaining, mostly in degraded patches of secondary forest. Restoring these landscapes is vital for biodiversity and the communities that depend on them. Through the Retopia initiative — a partnership between Arne Quinze, Go Forest, and South Pole — forest corridors are being created to reconnect existing forest plots. Using a direct sowing method, native tree and shrub seeds are carefully selected, sown, and nurtured to regenerate the land efficiently. This approach also supports indigenous communities, providing seeds for their own restoration projects or local initiatives. |
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| 2024 | Completed | Belgium (+ 1,750 m²) |
Show detailsThousands of hectares of forest in Belgium are threatened by climate change, pests, and diseases. That is why we decided to support the forest ecosystem close to home. The Amblève project addressed a bark beetle infestation by selectively removing affected spruce trees instead of clear-cutting. Replanting focused mainly on beech trees, complemented by oak, hornbeam, linden, and maple. This effort helped restore biodiversity, strengthen resilience, and heal a landscape historically damaged by war and vulnerable to pests and storms. The site is part of a protected zone but remains accessible for visits. |
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| 2022 | Completed | Armenia (+ 3,300 m²) |
Show detailsArmenia’s forests have diminished over the centuries, with barely 11% of the country still covered in trees, and 80% threatened by desertification. That is why we chose to support the forest ecosystem there by planting 1,000 trees. The project focused on restoring degraded land and strengthening biodiversity, helping communities and nature alike to become more resilient to the effects of climate change. By contributing here, we aimed to highlight that the need to protect nature extends across the globe. |
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